TD Creative developed a distinctive new logo and visual identity for Signature Food Arts, a Maryland catering start-up founded by Philadelphia-based street-food chef Jason Kelso in his hometown of Sykesville, Carroll County. The brand needed to capture Jason’s culinary point of view: edgy, unexpected flavors that take familiar dishes and push them in a fresh, unconventional direction.
Logo and identity development is a core KTD Creative specialty. Our process is strategic and deliberate: we begin by understanding the organization, its audience, competitive landscape, personality, positioning, and long-term goals, then translate those insights into a distinctive visual identity that is memorable, versatile, and built to work across every application.
KTD Creative has extensive experience developing logos and brand identities for local, national, and international clients, from emerging businesses and nonprofits to established institutions and large corporations. We take the same level of care, creativity, and strategic thinking into every engagement. Whether we’re working with a one-person small business or a large corporation, we take tremendous pride in the work we create and in helping every client put their best brand forward.
For Signature Food Arts, the resulting identity reflects the company’s creative culinary spirit while establishing a professional foundation for a growing catering business. The logo needed to feel bold, contemporary, unexpected, and approachable, while communicating the craftsmanship and originality behind the food.
This project demonstrates KTD Creative’s ability to bring strategic branding expertise to businesses at every stage—from start-ups establishing their identity to established organizations evolving and strengthening their brands.